Google Inc

Like any other companies who are already on the top position in their industry, Google is now enjoying his being market leader in search engine industry. It is something that people could admire, praise him like a god, use it everyday, make make him even more and more well known. Apple did it, like GE did. Those companies has successfully reached consumer's top of mind, gave them exactly what they wanted, kept simple, and positioning himself in a very peaceful place, just like Larry Page said about his very own company, "… is something that understands exactly what you mean and gives you back exactly what you want."

We can read people expectations to the US' number one search engine here. All google lovers from all walks of life. Don't get stuck and keep thinking big. I couldn't agree more.

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Presentation about Corporate Social Responsibilities

Corporate Social Responsibility has now part of marketing act in companies. It is also the tribute that capitalism everywhere pays to virtue. Here is the power point presentation about CSR.

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Cause-Related Marketing

Never again until I browse the net, and I found just the plethora of term in two different subject: Information System (IS), and Marketing.

In IS, CRM stands for Customer Related Management, while in Marketing field, it's the short for Cause-Related Marketing.

"... a fair exchange between corporations in search of goodwill and non-profits in search of funds also raises a range of troubling social, political and ethical questions."

says Inger Stole in prwatch.org.

Examples:
Philips campaigns energy saving in coordination with Indonesia government owned electricity company, PLN in order to save the power through the lack of power generator in Jawa and Bali, known as Pembangkit Jawa-Bali.

Then to boost milk consuming in Indonesia, Tetra Pak a multinational food packaging company of Swedish origin in association with Perkumpulan Warga Tulang Sehat Indonesia (Perwatusi) held an 'drink milk together' on June 1st, commemorating World Milk Day, with Ricky Subagja, formerly badminton athlete as the ambassador.

It is a fair symbiosis to raise company's profit by selling its product and to government or the non-profit organization to spread its message to the targeted community the as well.